Like you don’t need the money

Banks love to lend money to those who don’t need it.

Record labels love to sign musicians who don’t need their help.

People fall in love with people who won’t give them the time of day.

It’s a strange law of human behavior. It’s pretty universal.

If you set up your business like you don’t need the money, people are happier to pay you.

When someone’s doing something for the money, people can sense it, like a desperate lover. It’s a turn-off.

When someone’s doing something for love, being generous instead of stingy, trusting instead of fearful, it triggers this law: We want to give to those who give.

It’s another Tao of business: Set up your business like you don’t need the money, and it’ll likely come your way.