from the book “Anything You Want”:
Ideas are just a multiplier of execution2005-08-16
It’s so funny when I hear people being so protective of ideas. People who want me to sign a non-disclosure agreement to tell me the simplest idea.
Ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
To make a business, you need to multiply the two.
The most brilliant idea, with no execution, is worth $20.
The most brilliant idea takes great execution to be worth $20,000,000.
That’s why I don’t want to hear people’s ideas.
I’m not interested until I see their execution.