Get specific!

Best way to start looking for a manager in the UK is to go via the Music Manager's Forum - here's a link to their 'get a manager' FAQ

http://www.musicmanagersforum.co.uk/findamanager

They do a 50 quid membership rate for self-managed bands and artists, which means you can get your hands on their database and they can help you get your stuff to people who may be interested

http://www.musicmanagersforum.co.uk/mmf_benefits

Another good way to meet managers is through a music lawyer - 'invent' something you need to see a music lawyer about (be creative) - you get an hour free at least - and if you can turn the guy into a fan he'd probably be more than willing to help you find a manager

But then this raises another question - how to find a good music lawyer LOL

This is another kind of response to Jan (..."I am an 'out-of-gas' musician...I am tired and weary after 45 years of struggling... All of your suggestions are great for the young, energetic musicians. What would you suggest that a person like myself"...).

Almost all of the older full time musicians (38 - 65 year olds) from my region of the country are living in poverty, on the brink of poverty, or have trust funds, inheritances or are being supported in some way by someone. That scared me in the days when I was a full time performer and putting all of my time into music. So I decided that I should branch out into other kinds of work in addition to my music. Sometimes other work (like teaching, or working with the public in some capacity) can bring in another kind of audience. I also joined a band which can help with promotion, common goals & bringing in their audiences, besides the benefit of comraderee. Having another occupation also helped me to weather disappointments in my music career since I wasn't focused full time on it.

Just some thoughts on how I'm dealing with it...

Great advice as always, Derek

But sadly, this is pretty much a Pay-To-Play town and that just doesn't sit right with us.

We get constant offers to play, but not for pay and we sure can't afford to hire a sound engineer and pay up front for 100 tickets when there is no compensation for us.

One of us would also have to take off work to play on the weekends.


But I'm not complaining. We are just happy to have our music out there and selling and streaming here and there : )

I couldn't get specific until I quit my panic...... In my case I was so busy exhausting myself and staring at a locked door behind me, trying to figure out how to get it open, I never even noticed the open doors in front of me until I turned around after giving up. ONLY since then have I been even vaguely capable of settling into defining what I actually want, let alone who to ask. I was the desperado from hell for a minute there......who wants to work with that anyhow? Derek : It's a pleasure to read all of these! I'm re-sparked, have new interests....sounds like you all are too.......Until next time....

that's a really neat piece of advice. Thanks Derek.

Jan,

Kevin Ayers put out a new album this year. Kevin AYERS from soft machine. If he can make himself relevant , anybody can. I know you got it in ya.

I think you should learn to play opposite handed, or piano, or flute. Challenge yourself!

And I'm 35 in case anybodys calling me a whippah snappah or anything.

I have a new disc out this year as well. :)

Hi Derek,

I did not realize that in addition to CDBaby and HostBaby you offered mind-reading services! What a perfect read at this very perfect moment -- in fact, today I sent off a press kit to a company I've been interested in working with for years. I called them yesterday and left a voicemail, not expecting them to get back, given that this is the type of enterprise that probably gets a large volume of queries from artists. However, having done some research I think we would be a good match for each other, and perhaps they agree: The vice-president left me a return VM that same day, to my amazement.

Thank you!

Allow me to ask a different question (perhaps you've covered it elsewhere, or if not, you'll be inspired to):

A book I'm reading says there's a difference between being self-employed, as I am as a musician, and being a business owner. The latter generates value beyond your daily labor. What do you see as viable small *businesses* for musicians (beyond the obvious record label or publishing house)?

Your fan,

Alexa

Getting specific also acts as a filter to help you identify what's doable now vs. what needs to wait until later. Multi-tasking is over-rated, IMO -- there's a huge sense of accomplishment to be had by mono-tasking: taking just one task and following it all the way through to completion. I've spent the last months asking *myself* some very specific questions, and I now have a short list of very specific goals that are not only reachable, but are steps toward the larger goals that I hope to achieve. Thanks for the brain food.

Get specific .. amazingly its something I require from my fellow workers or from clients on a day by day basis (day job is engineering drafting).

I cant do my day job without specific requests, inputs and timeframes and deliverables.

But it took me many many many years to realise that I never did it musically... bizarre hey ?

Ok Im not an expert and I could certainly do all things musical better .. but being specific about :

what I want to achieve musically

and

how I want to do it

has revolutionised my musical life.

How ?

Well, in short, I now write and record and sell cd's - I do what I want pretty much - creatively - I do seek support and help in all aspects, but I essentially do what I want to do.

What I wanted to do specifically - was write my own songs, record them, sell them and tour and perform the songs live.

I now do that :o)

The other big issue for me was - how to do music in a fairly full on way without putting myself under too much financial pressure ..

Ive done the fulltime musician mode in the past .. the sleeping in bit was awesome :o) .. but seriously, it can be financially difficult.

I didnt want to be dicatated too by my bank balance so I decieded to find an employer who was prepared to allow me the flexability to play and tour.

Not easy ?? well believe it or not it wasnt that hard .. it is amazing what you can achieve if your absolutley clear about what you want.

My employer would much rather I was at a desk from 9 till 5 and when Im not writing, recording and touring .. I can give them that .. and more .. but for the rest of the time .. Ive got a laptop and the internet.

Mike Beale

Men in Blues

Yes! This covers a giant obstacle that I see affecting many besides musicians. Folks 'see' another persons success at one point in their path - not what they did to get there or what they do to stay there. Unfortunately, many then say to themselves "I could do that" but then they define what they want to achieve for themselves based upon a fragment in time where they observed another and 'assumed' that person was happy or where they wanted to be.

I once met a very famous artist who was making money by doing something I also wanted to do. In my youthful innocence, I asked him "how did you get to this place when you knew you'd made it?" - assuming that he had assessed his lot in life concurrent with the onlookers. He winced and fidgeted before softly saying to me "I am miserable, this is not my idea of happiness, I have no life outside of this, no privacy, no real friends without agendas - I can tell you that tunnel-vision got me here. But I wish someone could tell me how to get my life back, without it, I have no inspiration. My work is repetitions of a style that I am known for - I dare not stray from what is expected of me"

That left me perplexed, sad and indifferent - but it so impacted me that since then, I've made sure to avoid social (audience) expectations and to expect to lose a listener with every two new listeners we gain. Our music (band) is 'anti-genre' specifically because we loathe pigeon-holes.

And yes, we have all the specifics written on things-to-do lists, divided, prioritized and time-lined. Capital shortages are the only distraction that we can't ignore - but we don't buy lotto tickets to compensate

Thanks Derek for a great, inspiring read - and a life story that is engaging to stay in touch with! ;-P

"Would you tell me, please, which way I ought to go from here?"

"That depends a good deal on where you want to get to," said the Cat.

"I don't much care where..." said Alice.

"Then it doesn't matter which way you go," said the Cat.

-- Alice in Wonderland

Derek;

this is great again.

For many years we suffered from not getting what we could not specify. It is something we had to learn. And it can take some time as it is changing the whole way you are used to think and do things.

I always wanted to be in Guitar Player magazine. But I had no idea how to get there.

Then, in a playful mood, I created in photoshop a Guitar Player cover with Blue Star on it. I kept it on my desk and pretty much forgot about it.

3 years passed.

Then in July 2006 I got a brilliant review with my photo by the chief editor, who had found us on Myspace.

It's all about where you are and where you want to be, about feeling how it is when you have reached your goal already.

Isn't it funny.

reading a lot of the comments here, i kinda get the impression that a lot of people have MISSED THE POINT!

The human race really has gotten so soft...

Personally, i'm just about to dash off and kill a mammoth with nothing but a spear and the will to survive, so my family can live another few days in our grass hut just before the winter snows hit. Then , for relaxation i might make a few "scary phonecalls"...is it all really that "hard"? I mean, there's hard, and then there's HARD.

Keep smiling,

Tania Rose

www.taniarose.blogspot.com

Some people's biggest problem is the fear of failure.

If you try, you may fail. This is too much for some people.

Very often the idea of failing drives the car from the back seat, while the hapless individual blames the road and the car itself, in denial about their extra passenger.

Only when you confront your fear can you regain control of the vehicle. Many people never had control of the vehicle in the first place. Fear can be a crutch itself. And after fear comes blame. He's often in the passenger seat with a map, so you can blame him where for taking a wrong turn.

Ride alone. If you can see the true nature of things, you have a much better chance of getting somewhere useful and beneficial.

People don't become jaded. They start off jaded and grow into the role.

Jan needs a break for a while. Everyone has been where he is. And the most miserable people I know of are those who have had a taste of success (winning a Grammy -- producing multi-platinum records) and today can't get arrested or acknowledged by their peers -- or in their cases get paid handsomely for their efforts and they are tired, over worked and frustrated though they tell me they're "just keepin on keepin on." Derek shed his old life for a new one. I started my music career again after a 2 decade hiatus. And now at Jan's age, I've recorded 4 CD's had two charted singles at AC radio and am still looking for that one business partner who will make all of this "worth while" because in the music business, success is evaluated by how much money you make. Period. (ask my friend if he'd rather have the Grammy or a million bucks in his retirement account) But while I'm looking, I'm still thinking that perhaps I'm here for purposes not yet known to me. In the meanwhile I've hired my daughter to take over as my manager--she wants a career in artist management and graduated with a degree in music business managment, and I figured she might as well experiment on my career. She's started a TrueHeart myspace page, booked months worth of gigs, found a PR firm, found an established artist management firm, so maybe my gift for songwriting and singing wasn't given to me for my own purposes, maybe I'm here to help her find her way through the music business. Or maybe I'm suppposed just to write this blog and tell Jan to be gentle with himself, take some time off and step away for a while. Its tough, I know from personal experience, but it's worth it.

Derek,

You should write a book!! :)

I love this piece of advice - artists come to me all the time looking for a manager - unless you're making enough money where you can afford to pay someone 15-20% of your gross income, you need to manage yourself.

And most booking agents will only work with acts signed to major (or decent sized indie) labels. Unless you have a big touring base.

Something to think about!

Jennifer Yeko

True Talent Management

http://www.truetalentmgmt.com

You are so correct. Specificity in defining one's goal/desire helps to focus one's attention toward obtaining results and exactness.

Indeed Jennifer, that is my conclusion too, which sadly for me means a lot of self management. Nonetheless that provides focus for any small band to think commercially and self manage until the point that they generate enough income to spare 15-20% for a manager. Getting to that point is a test in itself of the entire band's operation.

i was on atlantic records s NY

for six years my lawer was steven machat etc i live in suisse i don t have any record company 2 albums ready i need to tour i am the inventor of electronic music...

now i am broke

thants to music..

like everything... however, still want to know if my cds can be advertised nationally without having to pay such an expensive fee to Ascap,etc. all my charts are old... John Thyhsen .l. Hot Spot and Hoagy Carmichael memoir.. thanks. John

Great stuff Derek!!!

Reading and learning from the others too...ummm...stay intuned..let me see what i can do with this!!!

Very well done Derek!!!

Guy

you rock! love these inspring blogs! Thank you.

"They only help if you don't look like you need it" could be a corollary of this well-written blog, Derek...

Managers and agents will only take over when it is plainly evident that they are getting in on a sure thing (unless they're childhood chums or family). Kind of a crummy paradox, really...but ain't it just like the "biz."

"The music business is a shallow money trench where thieves and pimps run free and good men die like dogs. There's also a negative side." Ahh, Hunter.

I like a lot of what has been written in response here...poor Jan! "Follow your bliss" is a good one for you presently...let the bad stuff slide, head for your core and figure out what's going to return you to a state of contentment and excitement, even if that means relinquishing your accrued concept of recognition, either past or present, and especially any externally absorbed ideas about what it is you should be doing. Follow the light of your own star.

I'm fixated on this notion that if I'm finally able to make a fantastic recording of some great songs--make the product as good as it can be, in other words--and record it at home (the scary-and-invigorating-as-hell thing I'm jumping into presently!), everything will flow from that.

Someone mentioned branching out into other areas to make money...I promised myself a few years ago that everything I would do for my bread would be music-related. I know that might seem a little too generalized in light of your post's topic, Derek, but that overall rubric has dictated the bounty of my life flow over the past eight years.

Everyone wants to be a "rock star," because that's the prevalent archetype, but there are so many ways to be successful that are actually more rewarding(!), and so many more enjoyable ways that leave one with more time for other things that, frankly, are more important. "The road is a goddamn impossible way of life..." -Robbie Robertson

It's about volume...I think it's crazy for anyone to put all their eggs in one basket (usually the "rock star" basket), even for the ones who "make it." I can think of only a few who haven't been ruined by the process, whether it be aesthetically, personally, etc.!!!

I do my independent music career...I also do another band, do session work and sit in with even more bands, sing on jingles, write articles and reviews for a local music paper, write freelance band bios, teach guitar, play weddings, and do data entry for a classical music website. I think it would be boring (not to mention difficult) as hell to do only one thing. I think we're all too multifaceted for that.

So I've experienced a variation of "Get Specific," which is to have an overall guiding general principle: Make music my life, my religion, my wellspring, my raison d'etre(sp?), and the smaller things will flow out of that larger goal.

Anyways, an eyefull. ;}

Peace be with all of you, good luck in this lunatic endeavor, and thank you Derek for a great post.

Forgotten footnote: "They only help if you don't look like you need it..." Ergo, it doesn't make sense to expend energy on finding a manager or agent until one has reached the point of doing well enough on one's own. I guess it's good practice, though...

Derek,

Thank you for CD Baby we love selling our music on your site at www.cdbaby.com/cd/republik We love reading all your great article's. Alot of great info.

Have fun on your new journey

We wish you well. The Republik-Colin, Jake, Alberto and Beau

www.myspace.com/therepublikband

Hi Derek,

I am very interested in getting airplay, our new cd really kicks and I am totally indie on this project....any advice??

Thanks Derek!

Your advice always helps me in strange and interesting ways!

Sometimes I even try and apply some of it! (believe it or not!)

Stay in touch,

Keep up the good work,

Glad you like musicians!

(someone's got to!)

Love, Aelph xXxXxXx ;-)

Hi Derek,

I like your advise cause I seem to be at a stand still. I really need my music out there to move. Any suggestions?

Greetings Mr. Sivers: I just thought you may be interested in my music site. I am a songwriter, musician, composer struggling to the top. I would like to join CD Baby, but my funds are very short at this time. Perhaps in a month or two if I sell any music. I am on an independent label, i Music Underground Records with Rene Hewitt as my publisher. This is my start with my thirty-eight unreleased albums.

hellow my name is al ive been looking for some one to help me with my music i have a cd on cd baby tittle influences,IVE SENT the cd to alot of people but nothing yet just lookig for some to give me a break ive been at music for 30years on drums,but i know how to play bass,guitar,and keyboards.if you can lisin to influences and give some feedback

on it to help me its at albert mcdowell thank you.

sounds like im in the same boat as you are.im 54 and would love to play again.I have played drums for over 40 years and still in the bootheel of MO.Kinda like im STUCK.call me 573-738-2806

Hi Derek -

Any specific advice regarding continued selling opportunities in the gift market? So many are closing or going the satellite radio route. I have sold over 2 million recordings in the past 17 years, but find my business continuing to decline.

Thanking you in advance for any thoughts or ideas you might have...

Steve Hall

any ideas for my welsh folk quintet? our music is gorgeous...we have very inspiring musicians..we just need to get to that illusive next stage..

thanks,

stacey (accordion/harp)

hi again,

very interested in your "muck work" offer..do you deal with any musicians in the UK?

thanks,

stacey (www.ffynnon.com)

We will, yes. If you sign up as interested at sive.rs/muckwork,">sive.rs/muckwork">sive.rs/muckwork, I'll let you know when it's ready. — Derek

Hey Man,

What happen to you mannn?? I wazzzz, getting mail from you daily !!!

Oh yeah ok, U B chill'n probably in Bali sipp'n on a cold one, surrounded by Bikini Cuties Huh ???

"you can't always get what you want..."
and you certainly can't get what you want if you don't ask for it...

thanks again for being specific it helps me with my thought processes ;)

Dicen que en los detalles esta el diablo significando que el conocimiento total y detalladamente permite conocer lo que realmente falta, ayuda, construye, lleva al {exito, etc. Hara que nosotros actuemos en consecuencia y as{i lograr tener lo que queremos sueños, cubrir nuestras necesidades, exito empresarial, etc.
Debemos fijarnos siempre en los detalees, en lo m{as m{inimo,aprender lo nas detalladamente de Derek.
Gracias Derek eres lo m{aximonos ayudas a escuchar la sinfoinia del universo y unes nuestras notas con las del Maestro para unir nuestras almas en la gran nota triunfal. Gracias por existir Efrain

Derek,

AWSOME.


I'm your newest fan.

Thank you, Derek - as always! Sometimes all it takes is to approach the same thing in a different way.
:)

I am a startup in Norway, this is very impotant learning for me to get to spectic to find my real customers. Thank you.

Uncommon common sense, Derek. Good stuff. I'm a (fiction, ad copy, online journalist, prose) writer who has a crop of kickass lyrics. Not a musician, or in the scene, I'm looking for a talented band who needs a wordsmith. Would you go to a top promoter (of rock, blues rock or pop) music and ask around OR ask a successful lyricist what he or she would do? Thanks, Ken

So simple - but so true. I think I am going to apply this to my current day job search!

Hi Derek

I've read your book 3 times and I think it's fantastic. Thank you.

You make it so clear and simple how you launched cd baby and then how your musician friends joined the site and the rest is history.

My question is how you got to the people that BOUGHT the CDs? Right from the beginning HOW did you do this?

It would be of so much help for me to know this
Thanks! The musicians told their fans. That's all. I did no marketing. — Derek

Damn I haven't realized I had this problem for so long. I'm always so vague with everything, all it does is confuse and stress me out. Thank you Derek.

another great text derek!

Great advice thank you for sharing

Thank you Derek, it was helpful.

That certainly cleared away s lot of obscuring webs. Fabulous advice,

Brilliantly concise, valuable. Thanks for re-sharing this Box Step gem.

Sadly I read the first comment from Jan Davis. I was curious if he kept at it - producing music. Hopefully he enjoyed his craft and stuck with it, for the love of music. He seemed genuine and grateful, but sadly discovered he passed away in 2014 :(

It was a whirlwind of emotions reading through this post. Joy in seeing the steps 7 habits that can smother procrastination. Then fear after reading about Jan's struggles. Sadness in realizing this journey is very finite. Finally, anticipation about the future. The sun has set but will rise again...

Thanks again for sharing.
Oh wow. I didn't realize either. ☹ Thanks for telling me. — Derek

Hi Derek! Nice to see some music biz advice. You may remember me (WOODEGG Thailand) Speaking of specific - Ed Sheeran simply asked his label what was James Blunt's itinerary of the previous year and went out and doubled it... Copy from who and where you want to be seems like a good strategy...Cheers! Derek (d2)

To Derek specifically:

Feedback:
To slightly increase clarity, in two sections, move the 'help from others' down to last place. Specifically, "When asking someone" could be the last clause in that sentence, and "When you're hiring" could be the last, or second to last, paragraph before "#2"

To everyone:
I have so much to say, I had best leave it all out. Instead, let me move onto the fringes of this topic.

As regards commenters lamenting friends "in the business" using you: Secondly, I don't have that problem, since as a prose writer my peers are all nerds, not the using kind. So I truly don't know much about it. Any advice from me would be the blind leading the not-blind.

Firstly, my "source" is the real world, which means my peers have to include real people such a plumber and gardeners. With them I don't talk "business," but yes, I talk gardening. Come to think of it, they are my audience, and they surely don't want me to write about writers—how boring that would be for them.

If you are a live performer, then some of your peers after the show will be people who keep late night hours, meaning people who use drugs. Well. You and I, of course, won't surprise ourselves by increasing our use of drugs, any more than we'd surprise ourselves by increasing our use of junk food. But still.

In my humble estimate, there ain't anyone who continued to GROW as an artist once they did moderate drugs. Perform, yes. Grow, no.

I might add that just as the lead singer has to go to bed before the bass player, so too do we all have to "go to bed on time." Yes, that's a metaphor.

I'm still laughing at how a fellow-writer who wanted to interview the governor of California (Michael Lewis and Arnold S.) had to ride a bicycle beside him. I would hope that as we take care of our instrument, (our emotional/physical health) people have less chance to use us.

The Waltz or Two-Step? Come on Derek, some of us are just as afraid of success as we are of failure. Procrastination feels like a way to keep dancing with the big idea w/o ruining it with a destination. I agree though, anyone brave enough to push for concrete answers should follow your advice above. Thanks for the push.

Derek, I agree with the article on getting specific. I was recently reading the original GTD book. Much of its premise is on planning and determining the next action.

Well, I don’t understand the graphic. I think there needs to be more concrete steps to getting less vague or a really good example. Definitely needs more explanation and process. I LOVE process!

I don't know, this was tailor-made for me...to-day. Been unmotivated lately - I have an idea for a next step. Need specificity. And likely some research (long as I cut it short)

Just what I needed to read. Thank you Derek!!

I just got up and did the little dance step here at work. My coworkers came to see what I was doing and even my boss tried it out. =)

Love it
Thanks for sharing

In my experience is to prefect the art of asking the right questions!

Yes on such a giant goal as the musical journey I am finding tangeble goals create a path and sometimes the path leads you into opportunities and sometimes creative exploration moves you forward. I find it awe inspiring that the journey keeps moving you forward. It's very humbling and my curiosity grows.🏄🎸🎼🎵🎶🎤🚣⛵

This helps! I know it, but I have been feeling a little stuck lately as I reinvent myself. This immediately got me unstuck. Will put into action (both #1 and 2).
Thanks!

"I need some specificity"
From the movie "Inception"

Very useful article here. Some great comments too!

This is the main principle of the artistic creation, from chaos into order, the way intelligence is functioning by finding the patterns. It seems at that point we triumph and get into the flow of creating.

I recently changed my domain (moved from operations tk technical). For first few days, I was lost in all technical jargons floating around me and used to think that it would take a very long time to settle down (Vague Desire). One day, I just selected one topic and started researching about it, and it works :)

Attitude check? I've been specific and banged my head for a long time as they kick me out the door for being unsolicited or not having a following. Right now, working on music video's to put up online. / Right now I need a literary agent for my screenplays and books. Know one?

Nicky Shane

Hi Derek - we met at a TED event in Taipei in 2012, and I've been following since. You were kind enough to send me language learning resources after we met.

This advice is important to people beyond musicians. I've started working with a coach and you take a very similar tone - meeting the reader as a peer with a non-judgmental, loving voice. For me, the music focus is often just a vehicle for a lesson that can be applied in many areas outside of music creation/sales.

Being vague is like walking into a restaurant and saying to the waiter, "I'd like some cow, please." You just don't know what you're going to get! You could get filet mignon. But you could get head cheese, you just don't know.

Be specific. Have the courage to state what you really, truly want.

Hi Derek,

Although I'm not in the music industry (I'm a designer/artist as you know), I like reading your posts even those directed more specifically to musicians. I "get" your advice and think wise its applicable to any artist. But try as I might I don't understand the infographic that accompanies this post. Why are the exclamation points pointing in all these different directions?

Kristy

I like your Idea's. Some of them I've applied. Some to work on. Thank you Derek.

Specificity

A wonderful word - used by many an actor, director and producer. It's all in the details and it's all about the details. Pulling about a scene and dialog until you know why each word is being said, what emotions are behind it and what it means and what it does to your character... Anyway, it makes me think of that.

From the business world; everything is about being specific in many ways - such as task lists, calendars, project sheets, spreadsheets, todo's, notes, meetings, etc. etc. There are huge complicated projects and goals to achieve that can seem impossible until you break them down and start at the beginning and working on each one.

So - these rings many truths and along the way, researching and learning new things and what you need to know gets you there.

Derek, right on point here and it also makes me relate to dreams vs. reality and how to get there and make them so... I'm sure you could add some comments on that as well!

Excellent advice. It definitely applies to any sort of writing task. I think people often treat the writing task as "trying to leap from a blank page to content that will go in the final document/book/etc". The only words that they can write down are ones that might go in the final product. And I think this often leads to them getting stuck, because the leap required is too large.

I think that it's better to instead treat the writing task as "thinking 'out loud' on paper or the screen". Instead of writing to produce potential content for the final product, anytime things aren't clear to you, you should get specific in the kinds of ways you mention, to better understand things, and this just naturally leads to working towards the final product.

On a separate note, I think the big challenge is training oneself to always try and get specific, to make it a habit. At least in my case, even though it's something I've been somewhat conscious of, in the abstract, it's still so hard for me to remember to do it anytime I'm a bit stuck on some task.

Hi Derek,

Thanks for sharing your thoughts on this. Whilst I am not a musician it is still very relevant and inspirational.

Sometimes we need a kick up the arse to get a move on, and for me this is a very firm kick.

Mark

So true! Thanks for the reminder, Derek. You put things in a simple, actionable way that many people including me get help by just reading your short article. So Good!!! Thank You. :)

A CONVINCING PLAN OF ATTACK is the best tool in the conquest.