Keep in touch

When I was promoting myself as a musician, I noticed an interesting pattern. If I had a good conversation with somebody in the music business, then quite often they would send an opportunity my way within a day or two.

In other words, when I look back at the random opportunities that came my way, they often came from someone who I had just spoken with a day or two before.

Yes I just said this twice to emphasize it. This is important.

Years later, when I was running CD Baby, various opportunities came up where someone asked me to recommend a musician. I almost always recommended whichever musician I had just spoken with, since they came to mind first. That’s why it’s so important to keep in touch.

There were some amazing musicians whose music I loved, so I contacted them to tell them I’m a huge fan, and would love to help however I can. But if they didn’t keep in touch, they eventually fell out of my mind. It’s unfortunate, but that’s life.

There were some good (but not amazing) musicians who were great at keeping in touch. So when opportunities came my way, guess who I thought of to recommend? Yep. That’s life.

The difference between success and failure can be as simple as keeping in touch.

It takes effort to meet people. So once you’ve met someone, get the most out of the relationship for both of you. Keep in touch.

Your thoughts?
Please leave a reply:


Comments

  1. Robert Monteleone (2008-09-23)

    Thanks for your insight.I grew up trying to get signed by a record co.when they did all the marketing,booking,etc. Being independent is very challenging. I would like to know your thoughts regarding the Jazz/Smooth Jazz genre. I'm beginning to re-think the poor approaches I've made thus far and would like some ideas specific to the Jazz/Smooth Jazz market.I'm beginning with changing my website. Thanks Robert Monteleone

  2. J Sean (2009-07-11)

    So true wat you sed.lesson learn

    kool!

  3. Brian Dorn (2009-07-14)

    That really sucks to miss an opportunity like that. But I can relate to those artists somewhat. I use to be extremely introverted, but at some point a person has to pull out of that type of behavior to accomplish certain things.

    Brian Dorn

    http://dorncreations.com

  4. Raffi Meneshian (2009-09-08)

    Hi Derek,

    I am so sorry to see what has happened to the great company you created, CD Baby. The DiscMakers version is confusing, unhelpful, and just plain unresponsive. I hope you are able to restore it one day to it's great standards.

    Best,
    Raffi

  5. Bela R. Balogh (2009-10-24)

    So true, Derek.
    I like to keep a full rolodex on my desk and every two months or so, I thumb through it and drop a (short) note or greeting to the people I've done business with.
    Good to remind people that you're out there.

  6. Ruth Ware aka RnBMistress (2009-11-19)

    Thank you Mr. Derek Sivers!

  7. Albert McDowell (2009-11-26)

    happy thanksgiving Derek

  8. Jeff Pasternak (2009-12-05)

    Hi Derek,

    You are inspirational and just what
    creative musicians need in a time when the music business is more like a shreding factory.Performers and writers feed off hope and incouragment, they need to follow the golden bouncing ball. Thanks for being here Keep bouncing!!

  9. Leif Nar (2010-04-18)

    I share your outlook on people just being people. The audiences we play for and the people higher up the musical corporate ladder are all just human beings. There's really no reason to be intimidated by anybody.

  10. myron cohen (2010-08-13)

    check out the recent healdsberg jazz festival controversy in northern calif....myron cohen,drummer,founder of the billy higgins legacy band....jessica felix the founder got dumped by an unworthy board of directors....something you may be interested in.....all the jazz greats really respect her.....higgins,mcoy,ravi,max,roy haynes,jacki mac,arthur blythe,the heath brothers,craig handy,dafnius prieto....she started a musical ed program at least 10 years ago here in northern calif.....because of her i donated plenty....bobby hutcherson,george cables,and many others are her dearest friends.....she needs help....mjcohen here in walnut creek calif....played with ben sidran,tracy nelson,and many others in madison in the early 60es....great times....was standing in line waiting for the otis redding show to begin when i had a serious ephfany upon learning of the tragic plane crash that took his life as well as all the other musicians except the drummer....will try to stay in touch....thank you for a new sound...

  11. RKJ Alexander (2011-03-22)

    Derek I was looking through some of your older blogs and this "subject" caught my eye! I so agree and there are many reasons in business to "stay in touch". It is the most basic form of networking! Most of my first customers for web design were people I had made an effort to stay in touch with over the years. Now that they are my customers, I make a point of staying in touch even more! Think of facebook, Linked In etc - they provide methods of "staying in touch" and have become fantastic networking and marketing tools. I feel proud I have had this ethos all my life as YOU have it too - gives me comfort and confidence knowing that!

  12. David William (2011-04-01)

    Agreed! Though there is a certain value in burning bridges so you're forced to keep moving forward without the back up plan of going backwards.

    In this case though, I tend to err on the side of keeping positivity in this world and staying in touch.

  13. Paul (2011-08-30)

    Hi Derek;

    I agree completely. Keep in touch at least once a month with your inactive customers, and more often with you present customers. Thank you also goes a very long way to keeping them as customers. Depending on ones service, your goal should be to treat them like partners, because that's what they really are.

  14. David Strattford (2012-08-20)

    Hi Derek . . . please add me to your mailing list.

  15. Will (2013-04-08)

    To whom this may concern,
    My name is Will and I'm currently writing my own album but college takes away the funds necessary to do so. I have starter a kickstarter campaign that I am extremely excited about. You can see my music here:
    soundcloud.com/masquerade_music
    I am writing to you to ask of anyway for you to help me promote this page. I know I'm just some menial artist to someone who is never heard me but I have the desire and the devotion to be great. This WILL be my career, let me say that again, it's not that I'm hoping my music career takes off, I've dropped all other goals and am pursuing this wholeheartedly. If there is anyway for you to post my page or help promote it in anyway please let me know. I cannot offer money, thus being the point of the Kickstarter. However I will send you a copy of the album and a poster if the project is successfully funded. I will be doing all of this through CD Baby. I appreciate your time and please do not hesitate to email me back with any questions or concerns.
    You can visit my page here and this is the final link I would ask you to post:
    http://www.kickstarter.com/projects/1712228953/an-album-and-a-journey

  16. Juan Antonio (2013-05-13)

    Hi Derek: Just found out about you thru a new friend who is a BIG fan of yours. After I read your comments and finished watching your video " First Follower Leadership Lessons from Dancing Guy", I shared this fascinating video with my FB and LinkedIn friends.
    You are awesome and I hope to learn more valuable Leadership Lessons.

  17. Sean Crawford (2017-11-17)

    Hello Derek and everyone,

    It seems to me the hardest obstacle to doing this is not laziness but low self esteem. Therefore one might make allowances and check for this by asking, "Is my not reaching out a self esteem thing?"

    I have no easy answers, except to share that I have trouble with acting on this fine advice.

  18. Sean Crawford (2017-11-17)

    I guess I can be as success-sabotaging as the next man. What would have helped me in this case would have been the "hack," or practise, of having politeness. It's polite to call back.

    Another hack that helps me do the right thing is "being reliable," as in keeping my word. That way I can only hurt myself in secret, meaning only if others are not knowingly effected. ... After all, having masochism or low self-esteem is no excuse for not having integrity.

  19. Donald Hart (2018-03-06)

    The corollary to this is: Show up. When you do, things happen. That's life!

  20. Tamara Rose (2018-03-06)

    Argh. I love people and I have a real problem keeping in touch. I think people really don’t want to hear from me. It’s probably not true. I’d like to get over it. Or find a way to make it a habit. Maybe more about that.

  21. Michael Annotti (2018-03-06)

    I value relationships more than money :)

  22. Jake (2018-03-06)

    Based on everything I have experienced, this is great advice for everything. A couple good lines there at the end to add to my growing list of quotations (my way of remembering things I've felt are significant).

  23. Wayne (2018-03-06)

    Just glancing through a stack of business cards can be the catalyst of something new!

  24. Lily Herne (2018-03-06)

    Is this your own art? I like your illustrations at the end of your articles. They add extra character and help stamp the article in my mind.
    Thanks! But no. They were done by an artist named “Heather Q”. Public domain now. Feel free to use any of them. — Derek

  25. Dana B. (2018-03-06)

    This is so bizarre, Derek. You're halfway around the world from me, but I feel completely plugged into your energy today. I don't think you're necessarily thinking this stuff right now, but All of these sections of your book have been on my mind. Thinking this morning (it's midday now) that I have to get in touch with certain people - soon. And keep connecting with them. I know it'll improve my outlook, energy, and connect me with what I need to be connected to. Well, hey, thanks,Derek!

  26. Larissa (2018-03-06)

    Love this. This is quite possibly my biggest personal and professional problem. Will start to give it some more intentional thought.

  27. Bill Thurman (2018-03-06)

    Keeping in touch is just about as important as Keep On Breathing. Truly!

  28. Kanto (2018-03-06)

    Hi, Derek, i like the title "Fame Your Music".
    by the way, I already made my website with the NOW section, is http://yetcop.com/now
    Regards!
    Kanto.

  29. Bill (2018-03-06)

    Hi Derek,

    I just read the four chapters of your book and your writing process. I loved each one. Each has a valuable nugget to carry away.
    As far as the title; doesn't do it for me. Musician's Life Wisdom came to mind with each article. That was before I noticed you were looking for feedback on the title. Titles are usually personal because they encapsulate the idea and direction of the author so I respond with respect to any solicitations for my opinion. You touched upon very useful ideas and asked the hard questions which, I believe, need to be considered at each juncture. Thank you.

  30. Iesha (2018-03-06)

    I like this post. I always used to struggle with how often though and always felt I had to have something special to offer when I did - especially if the person was a big deal in my field. Now I think I’m a bit more chilled I learnt that interesting people have lots on and sporadic is fine. I first wrote to you about a year ago. Update now is I’ve finally finished the book I was working on and it’s out in September www.crownhouse.co.uk/publications/the-unexpected-leader good luck with your own book.

  31. Iesha (2018-03-06)

    I like this post. I always used to struggle with how often though and always felt I had to have something special to offer when I did - especially if the person was a big deal in my field. Now I think I’m a bit more chilled I learnt that interesting people have lots on and sporadic is fine. I first wrote to you about a year ago. Update now is I’ve finally finished the book I was working on and it’s out in September www.crownhouse.co.uk/publications/the-unexpected-leader good luck with your own book.

  32. Brent (2018-03-06)

    This is something I'm trying to get better at. Its so easy to stay buried in my own little world for days or even months, working on exciting projects without interruption. Networking, especially in the music biz, seems to be imperative for any kind of success, no matter how talented someone may or may not be. This is a nice reminder from someone who really knows what they're talking about. Thanks a bunch Derek.

  33. Connie (2018-03-06)

    If it had not of been for you
    my Music would not be in the main stream now

    Thanks Derek
    Connie J Weissbeck

    Train To Glory

  34. Rachel Walker (2018-03-06)

    We are better together...🌴

  35. Vail Hayes (2018-03-06)

    "Touch" By The Doors

  36. Kelly (2018-03-06)

    So easy to do, and so easy not to do (as Jim Rohn would say). This is great advice because it is so true. Thanks for the reminder!

  37. Tosin (2018-03-06)

    Sometimes I intend to leave a long deeply engaging response but I end up responding just like old folk in southern churches. So in other words...

    "Preach', 'Amen', "Go Ahead Derek Tell Em'...lol

  38. Marin (2018-03-07)

    Thanks for putting these thoughts in writing! I have been thinking about that lately, and seeing it in writing makes this principle even stronger :) I've had so many opportunities present themselves in front of me just by showing up and "touching base" with people.

  39. Everett Adams (2018-03-07)

    I try to keep in touch but not being a performer, just being a songwriter, makes it harder. I pitch to singers, you rarely get feedback if they like your material, so you just move on, keeping in touch could be looked at as being pestered, so they just delete you.

  40. Nicky Shane (2018-03-07)

    I agree!

    Nicky

  41. harvey (2018-03-07)

    Derek, I am going to put your 'keep in touch' theory to the test by posting this comment:

    It takes a vegan village to raise a vegan movie.
    Here is my vegan comedy/love story movie pitch:
    youtu.be/n2ghrZXtLE0

    Hello from one vegan to another to an other.
    I send you this note to generate talent and investment support for my vegan comedy/love story.
    It is a finished, available movie script called,
    'The Yin And The Yang',
    about a vegan woman devoted to practicing wholistic healing and a plant based diet as she opposes the medical industrial complex, big pharma, animal eaters, and junk food junkies.

    A playbook bible for the game of health.

    I have written a few screenplays and sold one (Taken For Ransom -aka Final Recourse) a while ago and it got made.
    You can find my writer/actor credits on IMDB.com.
    I am approaching vegan and wholistic health advocates who are grateful for the benefits and health improvements that a vegan way of life has shown them and who would like to thankfully invest in and support the making of this important movie.
    As well as being highly entertaining, this vegan, comedy/love story, feature film can be a powerful delivery system for the spreading of health info to a desperately uninformed portion of the people of this world
    ...and, who knows, it might even make money.
    Thank you
    Harvey Sid Fisher

    gig poo: Have guitar - goes far
    - 3/25 9pm THE SATELLITE Silver Lake, Ca 90026 —2/26 Dresden L A —1/21 Boulevard Music Culver City - 1/22 Dresden Bar - 2/7 Hyperion Tavern Los Angeles-
    12 ASTROLOGY SONG VIDEOS goo.gl/NFbmNM
    http://www.astrologysongs.com

  42. Patty (2018-03-08)

    Keeping in touch = holding in mind while promoting and providing value to those contacts with no attachment to an outcome.

  43. Terry A. Buchanan (2018-03-08)

    Hello? How are you TODAY? Don't forget about me TOMORROW! M'kay? ;)

  44. George (2018-03-08)

    Words of wisdom!

    Thanks again1

  45. Alan Hanslik (2018-03-13)

    Derek -

    Such good advice to everyone! As I start my new video/media business... I've sided my technical aspirations to basically become a sales person. I'm out networking, meeting people, following up and continuing to talk to them. All my leads for work come from this. Staying active and making friends and helping them out as well is so key... not just pushing your own agenda all the time.

    It also adds value to your life - no matter what the outcome. You met my wife on-line many many years ago and we connected and we still talk and share ideas and information... I consider it invaluable!

    Thanks as always for sending over wonderful ideas and thoughts!

  46. Steve Mann (2018-03-17)

    I couldn't agree more........out of sight, out of mind...... You have to keep those lines of communication open. It is absolutely essential in the film industry as WELL as the music industry.

  47. Billy bob and the bobs (2020-06-16)

    Hi
    Billy bob just
    Keeping in touch