from the book “Anything You Want”:
Ideas are just a multiplier of execution
2005-08-16It’s so funny when I hear people being so protective of ideas. People who want me to sign a non-disclosure agreement to tell me the simplest idea.
Ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
Explanation:
| AWFUL IDEA | -1 |
| WEAK IDEA | 1 |
| SO-SO IDEA | 5 |
| GOOD IDEA | 10 |
| GREAT IDEA | 15 |
| BRILLIANT IDEA | 20 |
| NO EXECUTION | $1 |
| WEAK EXECUTION | $1000 |
| SO-SO EXECUTION | $10,000 |
| GOOD EXECUTION | $100,000 |
| GREAT EXECUTION | $1,000,000 |
| BRILLIANT EXECUTION | $10,000,000 |
To make a business, you need to multiply the two.
The most brilliant idea, with no execution, is worth $20.
The most brilliant idea takes great execution to be worth $20,000,000.
That’s why I don’t want to hear people’s ideas.
I’m not interested until I see their execution.