Derek Sivers

from the book “Your Music and People”:

Touch as many of their senses as you can.


The more senses you touch in someone, the more they’ll remember you.

The most sensory experience is a live show, with you sweating in front of them, the sound system pounding their chest, the flashing lights, the smell of the stinky club, and the visceral feeling of pushing up against strangers.

The least sensory experience is an email or a plain web page.

Reach as many senses as possible.

You get the idea. Keep aiming for the most sensory way to reach your audience.