Without a good reason, they won’t bother

Someone sees you carrying a guitar and asks, “What kind of music do you play?”

You say, “There’s no way to describe it. You just have to check it out. We’re playing next Thursday night at 11. You should come.”

Imagine reversing the situation:

You meet a man that says he’s running a small business.

You ask what his company does. He says, “There’s no way to describe it. You just have to check it out. We’re open next Thursday for just one hour. You should come.”

Would you really bother to go check out his business if he couldn’t even tell you why you should? Of course not!

So how do you expect anyone to come hear you play?

You have to give people a good reason! Say a few words to make them curious.

When they ask what kind of music you do, they’re actively hoping you’ll give them a reason to care.

If you don’t give them a reason in that very moment, the opportunity is gone.

Your thoughts?
Please leave a reply:


Comments

  1. Derek Sivers (2008-08-02)

    Warm heart. :-)

  2. Giuliano (2011-03-21)

    Grazie per questo prezioso consiglio a proposito del genere della propria musica ...

  3. David William (2011-04-06)

    This should be canon for every musician.


    Though I don't pursue music as a primary passion, I do think this can be applied to how one thinks to define themself. What I mean is, who we are, what we market, what we stand for, we sound like someone (or something). This may be helpful for me to develop my own website...

    Always giving the hungry something to eat. Thanks Derek!

  4. Sean Crawford (2017-11-14)

    I know who you are channeling. You've mentioned before you loved his think-of-others classic How To Win Friends and Influence People.

    By the way, I like how you communicate with metaphors and example-stories, not just abstract words.

  5. Sean Crawford (2017-11-16)

    After reading this, I have updated the "About Me" part of my blog. Specifically, I had the guts to call myself an idealist, right at the start of the opening line.

    So that's a nice and fitting change.

  6. JD (2020-11-16)

    Why oh why am I just hearing this now? 100% correct.
    My new answer: if your favorite 80s alternative band was still good.

  7. Greg Roche (2026-04-18)

    This isn't just about music. This is how people know who to connect you with. In any sort of profession, you have to tell people what problems you solve and who you solve them for. And make it memorable so that when people hear your problem out in the world, they know to connect the person who has it with you.