When your music can’t speak for itself

On the radio, your music speaks for itself. People hear your music and like it or not.

In concert, your music speaks for itself. Hearing and watching you perform is enough.

But in every other situation, unless your music is already in their ears, your music can’t speak for itself. The words that describe your music have to do the hard work.

Online, the description needs to be so interesting that people stop to click and listen.

In word-of-mouth between friends, the description needs to be so memorable that people search for you later.

In the music industry, the description needs to be so intriguing that busy people feel you’re worth their time.

These are the main ways you call attention to your music, so this is important.

Once you’re a household name, and your music is playing everywhere, you can stop describing it. But for now, you need to come up with a great description.

Your thoughts?
Please leave a reply:


Comments

  1. Fred E Scott (2008-09-21)

    The music business is a very humbling profession, after 40 years of rejections, Persaverance,and working on your chops , and knowing that you are one of the best musicians that ever lived is the reward. But your tips and sugestions are great . thanks.

  2. Caro Churchill (2010-01-20)

    i think it is quite hard to describe your music and make it sound intriguing enough for people to want to seek u out. must write to aerial PR lady as she offers to give her opinion on your description or "pitch"

  3. Nam (2010-10-18)

    I am a college student, this information is helped me a lot. it's easy to understand and inspiration, great stuff. Thank you for sharing.

  4. Sean Crawford (2017-11-17)

    Good point.
    I am sure that practise helps for this. How could you describe your neighbourhood?


    One could practise with a tavern game of "How would you describe, in a way to attract people, a (add your brainstormed list of ideas here)"

    If you think you can't brainstorm, then know that this is a practised skill too, like stage improvisation. You could learn to do it.