Derek Sivers

from the book “Your Music and People”:

Use the tricks that worked on you.


Find a media outlet that writes about new music.

You’ll read about so many artists that you’ve never heard of before, and see their photos too.

Out of all of them, only one or two will really catch your attention.

Why? I don’t have the answer. Only you do. Ask yourself why a certain headline or photo or article caught your attention.

Was it something about the opening sentence? Was it a curious tidbit about the singer’s background? What was it exactly that intrigued you?

Analyze that. Use that. Adapt those techniques to write a headline or article about your music.

This also helps you get into the mindset of seeing yourself from others’ point of view.