The most expensive vodka
There is a vodka company that advertises itself as “the most expensive vodka you can buy”.
It’s enticing. It’s almost a dare. (And it proudly excludes people!)
While most companies are trying to be the cheapest, a few do the opposite and aim to be the most expensive.
Most people try to imitate current trends and styles. So I suggest you boldly declare that you are something totally un-trendy — the opposite of what everyone else is trying to be.
Advertise your live show as “the most boring concert you’ll ever see.”
Call your music “the most un-catchy, un-memorable, un-danceable music you’ve ever heard.”
Tell the music industry “this music has no hit potential whatsoever.”
I’ll bet you get people’s attention.
It’s almost a dare.
I'm still into truth,so glitter doesn't really appeal to me personaly....cute idea though if you want to be 'cute'
Great thought! Will ponder some more, keep up the great work.
Your idea has great appeal to me and I am going to work on it. I have been thinking that I need a new marketing idea and you have come up with it. In an earlier comment someone said she is not attracted to glitter. No one is not attracted to glitter even if it is the plainess in the lack of glitter that attracts them. She STANDS OUT (glitters) in her attempt to be plain.
Thanks again for the idea.
Marty Davis
The weeknight program of WZBC in Boston is "No Commercial Potential," I think after a phrase in one of Hakim Bey's books.
"Why do you think we call this 'No Commercial Potential,' on WZBC, Newton?"
Although it's not exactly the same, my band proudly tells people that we only play original music. In the area we live in that's almost a dangerous statement to make. But it's been working to set us apart.
Hahah, it's the "new" vodka, always makes me laugh, always makes me think of the Sopranos and reminds me that marketing is one heckuva racket ;)
Am one of those guys, who is new here but thinks brains are breaking matrix coded treads here...i love this site!
Hmmmmmm....I'm looking at the date on this post. YUP. The dare was taken. over and over and over again....and thus...."The Hipster Movement" was born. Swell. Just, swell.
Actually, I was looking for the idea of "proudly excluding people" for a marketing presentation I've been invited to give. The title is both intriguing and almost threw me for a loop. Yet, the words, "expensive vodka" sparked my memory. Thanks again Derek. I love this post and I refer to the concept often.
I can think of product advertises that dared you to make them act conventional:
I remember a famous drink being solemnly advertised on TV as "the un-cola."
And a TV commercial about a 1950's family at the kitchen table passing stuff, cheerfully saying things like, "You mean in the new improved zip-top box?" Then the solemn announcer saying that their product is un-new, un-improved. ... "Because how can you improve on that?"
And Avis rent-a-car saying, "We're number two. (after Hertz) But we try harder."