Derek Sivers

I was inconsiderate but now I’m everywhere

2026-03-12

When I was in the music business, there was a record producer who lived in New Jersey, but refused to come into New York City. Anyone that wanted to meet with him had to drive all the way down to his little town. I thought, “What’s his problem? Is he lazy or scared?”

When musicians or authors ask my advice on distribution, I recommend using all forms of media, because…

If you have something worth spreading, it’s considerate to spread it widely, to reach people through their favorite medium.

But me? I was acting like the record producer in New Jersey, making everyone come to my website. It was inconsiderate. So I’m taking my own advice, and distributing through the top channels.

My own site is the master source of everything I make. But now it’s also shared everywhere, so we can meet in your city instead of my little town.